Everybody is doing UX, except you As a junior/mid-UX Designer, you look around, and what you see? Visually perfect personas, rich journey maps, experience maps, goals, metrics, post-its (a lot of them), research methods, extensive case studies, and the list continues. Everybody is doing UX. Everybody is doing design thinking! How does this make you feel…

Another difficult year. But one thing remained constant for me, reading books. I hope you did the same, and if not, is not too late to start exploring this universe of endless knowledge and stories. Reading books changed my life and my career. …

Trends come and go. Big corporations come and go (wink-wink Nokia). Basically, most of the things are transient. So do tools! Just think about it for a second. We started designing in Fireworks — which was killed by Adobe at some point, transitioned to Photoshop or Illustrator, and then BOOM…

Stakeholders granted you time and budget to do User Research. That is very good news! I can feel that you are eager to actually get in contact with your users, regardless of the research method you choose — user interviews, usability testing, card sorting, surveys, etc. And this is understandable…

“ How would you evaluate your UX expertise?” Is this a good question? Maybe. Let’s find out. Asking questions is part of our everyday life, right? And since is such a common thing, we often ask questions without even thinking too much if those questions are going to yield the…

How many times did you struggle to sell the need for UX activities to your stakeholders? How many times did you receive a big NO because there is no time or those UX activities are not important for the project from their perspective? …

If you search on Google about User Experience Design (UX) and look for certifications, boot camps, conferences, mentorship, or books, you will soon find out that everybody is trying to sell you something, and some will even claim to give you the Holy Grail of UX that will transform you…

I have a 16 years’ old car that my dad gave me when I went to university eleven years ago. It still works fine, but it starts to require more repairs more often, and it’s actually getting quite expensive to keep it, not to mention that it’s polluting a lot…

As a researcher or UX Designer, we are constantly learning how to better understand our users by studying new research methods, methodologies, questions techniques, and the list can continue, but have you ever been the user in a research study, to see how it feel like to be questioned about…