Everybody is doing UX, except you

As a junior/mid-UX Designer, you look around, and what you see? Visually perfect personas, rich journey maps, experience maps, goals, metrics, post-its (a lot of them), research methods, extensive case studies, and the list continues. Everybody is doing UX. Everybody is doing design thinking!

How does this make you feel? Impostor syndrome kicking in, right? You feel overwhelmed, you feel like everybody is doing cool stuff, and you are the only one that is missing out on all the fun!

And what you try to do to overcome this feeling? What I did was to start imitating what others did…

How many times did you struggle to sell the need for UX activities to your stakeholders? How many times did you receive a big NO from them because there is no time or those UX activities are not important? How many times did you feel frustrated, unimportant, and ready to quit?

And the pressure is so big, you can feel it. Everywhere you look on social media, everybody is talking about how beautiful the design thinking process is, how important is to do research, that you need to do personas, journey maps, design sprints… and when you look at what…

If you search on Google about User Experience Design (UX) and look for certifications, boot camps, conferences, mentorship, or books, you will soon find out that everybody is trying to sell you something, and some will even claim to give you the Holy Grail of UX that will transform you in the greatest design expert this planet will ever see, all of this in the shortest amount of time!

As a junior or somebody that wants to transition into User Experience Design, this will be overwhelming, and soon you will find yourself in a position of being lost in this…

Designers are responsible more than ever for their design decisions. Yes, that’s true. We make a huge difference. And I am not talking here only about digital applications, no, I am including here User Experience Designers, User Interface Designer, Industrial Designers, Product Designers, and many other design roles that are out there that impact a product.

There are a lot of books that cover bad design, evil or dark patterns, and let me give you some examples, Tragic Design by Cynthia Savard Saucier and Jonathan Shariat, Evil by Design by Chris Nodder, Ruined by Design by Mike Monteiro, and I…

I have a 16 years’ old car that my dad gave me when I went to university eleven years ago. It still works fine, but it starts to require more repairs more often, and it’s actually getting quite expensive to keep it, not to mention that it’s polluting a lot, so it was time to look for a new car with a better experience. Sounds simple, right?

Well… actually it was a bad experience overall to look for a new car. And I am including here the whole journey, from looking over the internet, configuring a new car, going to…

As a researcher or UX Designer, we are constantly learning how to better understand our users by studying new research methods, methodologies, questions techniques, and the list can continue, but have you ever been the user in a research study, to see how it feel like to be questioned about a topic, how it feels like to see an interface that you don’t understand, how it feels like to be observed by three-four people, or even more challenging, have you ever been the user in a usability lab?

We all expect the user to think out loud, to be extrovert…


You should be liberal with usability testing throughout the design cycle. Note that I call it usability testing, not user testing. You are testing your design, not the users. If the user fails to complete a task, it’s because your design is failing

Victor S. Yocco

Who is Victor Yocco? Victor is a Philadelphia based researcher, author, and speaker. His book Design for the Mind (a book that I loved reading!), is available from Manning Publications. Victor frequently writes and speaks on the application of psychology to design and user research.

When I started my UX career I was extremely…

Definition of a Test Plan

You have the buy-in from your stakeholders to start a research study, maybe usability testing sessions, user interviews, or a survey, but you don’t know where to start from and what would be the first step, so you keep wondering “What should I do now?”; What is a test plan?

I know the feeling, I’ve been there, we’ve all been. The answer is pretty simple, you should design a Test Plan for your study. But let’s first explore what exactly is a Test Plan, how it helps you, and what should include.

According to Jeff Rubin and Dana Chisnell, authors…

Dot voting is an incredibly powerful activity in workshops where a group of people involved in a project find consensus and decide. Sounds straightforward, and you can’t think of anything wrong that can happen. But is dot voting accurate? Does it really achieve its goal? Do people always vote what they want to vote after analyzing all the options?

Heuristics and Cognitive biases

Simply put, heuristics are mental shortcuts that help us understand things quickly and efficiently, without thinking too much, which means less time and energy used. If celebrities endorse a product, it means that it is worth buying, right? It is called…

2020 is almost over… finally! Although this year was different in so many ways, it didn’t change my reading behavior. I could have invested more time in reading, but stuff happened (renovating my apartment), and I had to sacrifice reading time, but I still managed to finish 12 books this year. Without any other introductions, let’s dive into the subject!

Disclaimer: I will present the books in a random order.

Design for the Mind: Seven Psychological Principles of Persuasive Design

Author: Victor S. Yocco

If you look for a book that explains how psychology influences your design, this is your to-go book! I love that it is structured in a…

Research Loop

Everything about User Research. A space where we share knowledge, resources, experiences and many more about research. https://researchloop.net

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